![]() ![]() Halle Bailey wears 'The Little Mermaid' gown.“We’re talking about generous levels of sufficiency and we would still be able to stay within the 1.5-degree targets.” “We’re not talking about wearing one pair of underpants and one pair of socks for the whole year,” says Vladimirova. The Hot or Cool report found that we only need somewhere between 74 and 85 pieces to happily live within planetary boundaries. So how many clothes do you actually need? Well, the average UK wardrobe has around 118 items of clothing and 26 per cent of those haven’t been worn in the last year, according to WRAP. “It’s one of the biggest factors in fashion’s huge environmental footprint and it’s so important we question it.” “It doesn’t matter how much organic cotton and recycled polyester you use, if you’re buying too many clothes, that’s never going to be sustainable,” says Leach. You’re always trying to scratch an itch that will never go away.”Ī new report by the Hot or Cool Institute, which was co-written by Vladimirova, found that if everyone in the UK purchased fewer new clothes, it would save 2.3 times more emissions than many other sustainability measures like buying second-hand, increasing use-time, and disposing of clothes responsibly. “But it’s an unsatisfying way of shopping because there will never be enough. “People often turn to shopping as a way of keeping themselves distracted or keeping difficult feelings at bay,” says Alec Leach, former fashion editor and author of 'The World Is On Fire But We’re Still Buying Shoes'. Feeling sad or anxious? A new pair of shoes should fix it. Shopping has become so habitual that it’s a go-to solution for many of life’s problems. “Buying so much isn’t good for your wallet and it doesn’t do you any good other than the second you buy it. “Many people are zombified and addicted to shopping,” explains Katia Vladimirova, senior research associate at the University of Geneva and founder of the Sustainable Fashion Consumption Network. ![]() So why do we still do it? And more importantly, how can we slow down? But, research shows that shopping like this doesn’t actually make us happier. How often do you find yourself on the sofa, mindlessly shopping for clothes when you’re bored? For many of us, the experience of buying clothes has evolved to become a 24/7 non-stop source of entertainment. ![]()
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